HLAYA Sport Edition — the frosted white bottle on a limestone ledge in a bright training studio, a woman folding forward on a mat far behind it.

Not just an ordinary sport perfume.

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Movement, made scent.

A fragrance made for the indoor hours, from a man who treats breath, movement and scent as one practice.

Seated on an oak bench after practice, HLAYA tipped in one hand.
HLAYA from above on a cork mat, with a towel, a resistance band and a cork block.

To Dr. Sim, a fragrance was never decoration.

It belongs to the same practice as breath and movement: an act of devotion, and a way of standing closer to nature. Every essence he works with carries a meaning and a rhythm of its own — the dynamics of a life.

ESNC built this collaboration on that idea. When scent moves with the body, the body moves with the world around it — and a room, a mat, a quiet morning become part of the same practice.

Every essence has a meaning. Every movement has a scent.Dr. Urgyen Rinchen Sim
HLAYA lying on its side on ivory linen in soft window light.
HLAYA · Extrait de Parfum · 50 ml Bergamot · Green Tea · Vetiver

HLAYA

Energy that moves inward.

Made for the indoor hours — the studio, the mat, the quiet room before the day begins. HLAYA is kinetic and clear: cold bergamot held by green tea and seated on vetiver, a scent that gathers your energy toward the centre rather than sending it out.

  • Bergamot
  • Green Tea
  • Vetiver
HLAYA turned to the light on a travertine ledge, its chrome pebble cap against a white wall.
HLAYA tipped back against two cork blocks on an oak floor, a resistance band in front.

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